Data scrubbing is an important action in construction and preservation of effectual database. The exercise uncovers and amends erroneous records from a record set, table, or database. Capriciousness in data can be triggered by user entry fallacy, duplicity in transmission or storage, or by different data dictionary definitions of similar entities in different stores. The task of data cleansing may involve taking out clerical error or validating and correcting values against a known list of entities. Itmay also relate to activities like, harmonization and evenness of data. It assist in refining response rates, getting larger first time contact rates, improving customer engagement and marketing return on expenditure and gaining error free breadth of view from your pick out database. On the other hand, data enrichment improves match rates when assembling database or when adding supplemental intelligence to your database. We identify the bug in your data base and wipe it out by our specialised tools and techniques. All this swabbing is done just to make sure that you don’t face any trouble while making marketing selections and can reduce your mailing wastage.