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lead generation is the process of attracting and converting qualified prospects to fill your sales funnel. We know that a steady stream of leads is a must have to keep your business afloat. There are many types of lead generation campaigns, but the goal is usually the same: collect a user’s email address and follow up with lead nurturing. The most effective way to optimize your marketing campaigns for more leads is to use landing pages, forms, strong offers and clear calls to action. That’s why we always come up with new and original doorway to attract new leads. The good news is that lead generation works almost for every type of company and trends shows that there are high chances that its popularity will get high in coming future. Because of lead generation you can determine pricing on per lead basis, Choose the product or service they are offering, Select the geographical area you are interested in, Control the number of leads you wishes to receive per month and Pay only for the leads that are received.