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When it comes to email campaigns, we know its right ingredients. We work on every ingredient from message, layout to innovation that makes it interesting and attracting. We make your email compatible for every kind of device. As we now have more evolved and modern versions of email marketing, it is important to figure out which is the best road to take. A/B testing also called split testing is comparing two versions of a web page to see which performs better. A/B testing is an essential part of your email marketing campaigns. It is a method to validate that any new design or change to an element on your webpage is improving your conversion rate before you make that change to your site code. Without bettering your results, you really are wasting your lead generation efforts. It helps in improving content, lowering risks, reducing bounce rates and helps in more sales. We at GLI not only land a hand in making a successful email campaign options, but also do spilt testing between the options to make sure that you always pick right.