A Marketer should focus equally both on creativity and process. We assist you in complete understanding of the climate in which you are campaigning and get the best information about the resources and routes to have maximum impact through your campaign. We work on every issue right from analysing the buying behaviour in target market, defining a target market to competitive assessment and even post analysis. While planning a campaign for you we take care of everything like; goal setting, tracking, campaign insight, segmentation, targeting, message development, budgeting, selecting the media mix and integration into overall media schedule and plan. In short, leave the planning side to us and you’ll not amaze when your campaign will become the most popular one. Campaign optimization aims at weighing up setup and storage costs and achieving a planning result while considering criteria like total storage cost, total delay costs, total setup time and total setup costs.